EDUCATION

M.S.J., Medill School of Journalism, Northwestern University

Concentration: Business/Financial Reporting and New Media

Additional classes at the Kellogg School of Management in integrated and digital marketing

 August
2008
B.S., Psychology, Loyola University, Chicago December
2002

EXPERIENCE

WEB CONTENT

Lead Editor for Motorola Mobility’s Corporate Site Migration 7/2010 – current
Global Website Editor for Home and Networks
Motorola
3/2010 – 7/2010		 3/2010 – 7/2010

Global Website Editor for Home and Networks

Motorola

3/2010 – 7/2010

GLOBAL WEBSITE EDITOR FOR HOME AND NETWORKS

(3/1/2010 – current)

Motorola<

  • Collaborate with business-to-business interactive marketers, producers and IT to create, refine and refresh
    online communications on Motorola.com, ensuring that all web content supports and advances Motorola’s
    brand objectives, meets editorial standards and best serves customer needs.
  • Provide editorial direction and support in shaping clear, compelling brand messaging for Home and Network
    products and solutions in global markets.
  • Guide B2B projects through the workflow process from concept to completion, focusing on site quality and
    consistency and ensuring content meets editorial standards.
  • Update XML-based content on http://broadband.motorola.com.
  • Utilize Vignette CMS.

ONLINE COPYWRITER

contract position (9/2009 – 2/28/10)

Motorola

  • Wrote copy for B2B web pages that is optimized for internal and external search.
  • Edited existing copy to create and maintain a consistent tone and voice.
  • Developed digital style guide.

WEB SPECIALIST

(12/2008 – 9/2009)

American Academy of Physical Medicine & Rehabilitation

  • Produced and managed online courses with Isoph Blue learning management system.
  • Created web pages and maintained web sites with Dreamweaver and FrontPage.
  • Coded table-based emails for various marketing campaigns.
  • Utilized Lyris to manage listserves and send emails.

WEB CONTENT MANAGER

(6/2004 – 11/2005)

About.com

Founded in 1996, About.com was acquired in 2005 by The New York Times Company. Today About.com is recognized as
a top 15 content site and one of the largest producers of original content on the Web.

  • As the content manager, or “guide,” of the Auto Buying Advice web site I created the site, growing it to over
    1000 pages of content geared towards people looking to buy a new or used vehicle.
  • Used in-house content management system to create, edit and publish content.
  • Edited HTML code to enhance the published format.
  • Developed content architecture.
  • Created and maintained a master publication schedule to detail all site content activity.
  • Performed site audits to ensure published content continually met standards.
  • Compiled monthly analyses of site performance.
  • Created highly optimized, keyword-driven pages that improved search engine traffic and grew the number of
    unique monthly users from zero to over 250,000 in less than five months.
  • Consistently ranked #1 in Google for numerous auto-related topics.

Leave a Reply